Our message is being heard! The “pup”-blicity for K9s4COPs is reaching far and wide, thanks to recent national television and magazine features.
Ironically, it all started back on New Year’s Day with a larger-than-life, botanical K9 Johnny Cash parading down the streets of Pasadena, Calif., in the 125th Annual Tournament of Roses Parade.
Let me be perfectly honest, underwriting a Rose Parade float is an exorbitant undertaking—one I couldn’t begin to do without the sponsorship of Energy XXI—but it was the publicity that we needed to raise national awareness to our mission—raising money to purchase trained K9s for cash-strapped police departments, and now, school districts through our K9s4KIDs initiative.
Our Facebook “likes” and website hits grew exponentially. Then national media outlets picked up our story.
People magazine called. They featured K9s4COPs as part of their “Heroes Among Us” profiles. Our story was shared with nearly 50 million readers of America’s most popular celebrity news and human-interest magazine.
Shortly after People published the feature in their July 28th issue, we were honored to visit with award-winning broadcast journalist Janet Shamlian and her camera crew for feature on “NBC Nightly News with Brian Williams.”
Shamlian went behind the scenes with me and watched dogs become trained K9s at Houston K9 Academy for the segment, which aired on August 7. She also learned how valuable K9s are to community safety. K9s not only keep drugs and munitions off the street, but even more important, they help keep those defending our communities safe.
CultureMap Houston also plugged the People article for us, and just recently, the Houston Business Journal caught up with me for a short Q&A segment.
Now, we’re gearing up for a trip to New York City. My own personal protection K9—my “shadow sentential” Johnny Cash will ring the opening bell at NASDAQ stock exchange on September 8. He will be honoring the memory of K9 Sirius, who died in the line on duty at the World Trade Center on September 11th, and all the other gallant K9s and their handlers who put their lives on the line to keep us all safe.